Sony Best Buy Camera Display

This is the second-largest Sony display that exists in one of three forms in one of Best Buy’s 3000 plus locations in the United States and Canada. Since its initial design in 2016, direct competitors at Best Buy had entered the mirrorless market, Sony had released dozens of the world’s first mirrorless camera innovations, and Sony’s mirrorless community had grown exponentially. This was an opportunity to really display Sony’s mirrorless innovation and leadership but also tie in their biggest assets, the Alpha community of image-makers.